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The Greatest Ad Swipe Ever – Martin Conroy’s Inspiration
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
Posted in Ad Men, Classic Advertisements, Classics, George Burton Hotchkiss, Persuasive Writing
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Tagged 1919 Ad, 2 men ad, Alexander Hamilton Institute, Bruce Barton, civil war, civil war ad, copywriting, copywriting history, correspondence schools, dramatic copy, Forging Ahead In Business, martin conroy, Modern Business Course, most mailed sales letter, sales letter, swipe files, two men ads, two young men, wall street journal, wall street journal 2 men ad, wall street journal two men ad, wsj
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A Forerunner to the Wall Street Journal’s "Two Young Men" Ad
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
Continue reading →