Random Covert Poetrygregory bateson Forging Ahead In Business dr sulo perceptual character christopher tomasulo influence techniques salty droid wsj frank kern persuasion Modern Business Course copywriting heuristics Bruce Barton value Neuro Linguistic Programming milton erickson kahneman John Grinder wall street journal propaganda NLP character creation two young men 1919 Ad alfred korzybski irwin frank kern civil war 2 men ad richard bandler mental architecture pitch wall street journal 2 men ad copywriting history anchors michel fortin anchoring virginia satir hypnosis copywriters board Alexander Hamilton Institute
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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