Random Covert PoetryBruce Barton kahneman wall street journal Forging Ahead In Business propaganda hypnosis frank kern two young men dr sulo Neuro Linguistic Programming richard bandler copywriters board christopher tomasulo 1919 Ad copywriting anchors perceptual character value civil war 2 men ad irwin frank kern Alexander Hamilton Institute character creation NLP michel fortin wall street journal 2 men ad copywriting history gregory bateson heuristics virginia satir John Grinder anchoring salty droid milton erickson influence techniques mental architecture pitch persuasion Modern Business Course wsj alfred korzybski
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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