Random Covert Poetrymilton erickson character creation value Modern Business Course irwin frank kern gregory bateson Alexander Hamilton Institute copywriting mental architecture pitch wall street journal civil war heuristics 1919 Ad Bruce Barton John Grinder virginia satir anchors anchoring propaganda salty droid NLP perceptual character alfred korzybski christopher tomasulo two young men hypnosis copywriters board richard bandler Forging Ahead In Business 2 men ad frank kern kahneman dr sulo michel fortin copywriting history wsj persuasion Neuro Linguistic Programming influence techniques wall street journal 2 men ad
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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