Random Covert Poetrycopywriting history Modern Business Course persuasion frank kern propaganda salty droid virginia satir two young men influence techniques John Grinder christopher tomasulo mental architecture pitch milton erickson alfred korzybski value 2 men ad Neuro Linguistic Programming anchors heuristics gregory bateson wall street journal hypnosis kahneman perceptual character michel fortin civil war wsj copywriting irwin frank kern Forging Ahead In Business Bruce Barton NLP copywriters board 1919 Ad anchoring wall street journal 2 men ad character creation dr sulo richard bandler Alexander Hamilton Institute
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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