Random Covert Poetrypropaganda anchoring persuasion John Grinder milton erickson hypnosis mental architecture pitch frank kern alfred korzybski NLP heuristics two young men 2 men ad character creation wall street journal 2 men ad wall street journal michel fortin richard bandler perceptual character Modern Business Course kahneman virginia satir anchors irwin frank kern copywriting Neuro Linguistic Programming Bruce Barton copywriting history 1919 Ad christopher tomasulo copywriters board wsj gregory bateson salty droid civil war Alexander Hamilton Institute dr sulo Forging Ahead In Business value influence techniques
Tag Archives: wall street journal
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
Continue reading →