Random Covert Poetrydr sulo michel fortin gregory bateson milton erickson heuristics hypnosis anchoring Bruce Barton two young men perceptual character wsj John Grinder Neuro Linguistic Programming irwin frank kern Alexander Hamilton Institute NLP alfred korzybski influence techniques kahneman wall street journal 2 men ad Forging Ahead In Business persuasion Modern Business Course 1919 Ad virginia satir richard bandler character creation frank kern copywriting history christopher tomasulo propaganda 2 men ad mental architecture pitch value copywriting civil war copywriters board wall street journal salty droid anchors
Tag Archives: wall street journal
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
Continue reading →