Random Covert Poetrykahneman wall street journal two young men NLP virginia satir Forging Ahead In Business 1919 Ad Alexander Hamilton Institute civil war milton erickson copywriting history character creation Bruce Barton richard bandler michel fortin salty droid frank kern Neuro Linguistic Programming wall street journal 2 men ad mental architecture pitch anchors perceptual character influence techniques dr sulo christopher tomasulo irwin frank kern heuristics propaganda hypnosis gregory bateson copywriting persuasion Modern Business Course John Grinder copywriters board wsj value anchoring alfred korzybski 2 men ad
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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