Random Covert Poetryvirginia satir copywriting copywriters board Alexander Hamilton Institute gregory bateson perceptual character mental architecture pitch anchors Bruce Barton two young men persuasion civil war heuristics milton erickson alfred korzybski frank kern copywriting history character creation value propaganda 1919 Ad Neuro Linguistic Programming anchoring NLP richard bandler Modern Business Course 2 men ad salty droid wall street journal wsj wall street journal 2 men ad Forging Ahead In Business John Grinder dr sulo kahneman michel fortin hypnosis christopher tomasulo irwin frank kern influence techniques
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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