Random Covert PoetryNLP milton erickson 1919 Ad copywriting perceptual character copywriting history heuristics influence techniques Alexander Hamilton Institute propaganda value kahneman persuasion Modern Business Course gregory bateson dr sulo salty droid virginia satir wsj Forging Ahead In Business character creation wall street journal 2 men ad 2 men ad civil war copywriters board christopher tomasulo mental architecture pitch michel fortin Neuro Linguistic Programming John Grinder wall street journal two young men anchoring anchors richard bandler hypnosis frank kern Bruce Barton alfred korzybski irwin frank kern
Tag Archives: wall street journal 2 men ad
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
Continue reading →