Random Covert PoetryJohn Grinder dr sulo richard bandler wall street journal civil war christopher tomasulo anchoring gregory bateson perceptual character wall street journal 2 men ad two young men frank kern NLP copywriting history Modern Business Course kahneman Alexander Hamilton Institute hypnosis anchors alfred korzybski persuasion Bruce Barton value wsj milton erickson heuristics influence techniques Neuro Linguistic Programming copywriting virginia satir Forging Ahead In Business 2 men ad propaganda irwin frank kern salty droid character creation mental architecture pitch michel fortin copywriters board 1919 Ad
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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