-
Recent Articles
Recent Comments
Random Covert Poetry
christopher tomasulo anchors milton erickson irwin frank kern salty droid Modern Business Course virginia satir mental architecture pitch value wall street journal 2 men ad Forging Ahead In Business persuasion copywriting history character creation wsj Bruce Barton heuristics alfred korzybski dr sulo michel fortin propaganda hypnosis 1919 Ad John Grinder kahneman Neuro Linguistic Programming two young men anchoring civil war copywriting Alexander Hamilton Institute richard bandler influence techniques NLP wall street journal gregory bateson copywriters board perceptual character 2 men ad frank kern
Tag Archives: target audience
Frank Kern’s Character
Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading →
Posted in Ad Men, Covert Marketing, Perceptual Character
|
Tagged acting, building trust, character creation, christopher tomasulo, copywriters board, covert marketing, creating a character, frank kern, heath ledgers, influence, irwin frank kern, kern, lords of dogtown, marcel proust, marketing, mass control, michel fortin, perceptual character, perceptual difference, perspective, persuasion, persuasion through character, propaganda, surf boards, target audience
|
1 Comment