Tag Archives: propaganda

Propaganda – Word Play

Posted on August 27, 2010 by Christopher Tomasulo

A look at the origins of the word Propaganda and other words that are related to it. Tracing the meaning of these words allows for a true understanding of the word Propaganda and what it’s designed to do. Continue reading →

Posted in Authority, Cialdini Six, Crowd Control, Propaganda, Word Origins | Tagged authority, belief, catholic church, definition of faith, definition of propaganda, George Orwell, graft, grift, political control, propaganda, propagate the faith, richard bandler, roman catholic church, testimony, use of authority to persuade, what is propganda, word origins of propaganda | 2 Comments

Frank Kern’s Character

Posted on August 17, 2010 by Christopher Tomasulo

Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading →

Posted in Ad Men, Covert Marketing, Perceptual Character | Tagged acting, building trust, character creation, christopher tomasulo, copywriters board, covert marketing, creating a character, frank kern, heath ledgers, influence, irwin frank kern, kern, lords of dogtown, marcel proust, marketing, mass control, michel fortin, perceptual character, perceptual difference, perspective, persuasion, persuasion through character, propaganda, surf boards, target audience | 1 Comment

Tag Archives: propaganda

Propaganda – Word Play

Frank Kern’s Character

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