Tag Archives: perceptual character

“Obi-Wan never told you what happened to your father…”

Posted on August 24, 2010 by Christopher Tomasulo

July thru August 2010 monthly report on articles of interest on persuasion and influence across the Internet. This month’s articles have a Star Wars theme. Continue reading →

Posted in Monthly Update, Perceptual Character | Tagged aristotle, brian clark, character creation, copyblogger, dark side, darth vader, ethos, frank kern, hypnotic regression, internet marketing syndicate, irwin frank kern, obi wan, obi wan kenobi, perceptual character, peter shallard, plot twist, reason why, reason why advertising, salty droid, star wars, syndicate | 4 Comments

Frank Kern’s Character

Posted on August 17, 2010 by Christopher Tomasulo

Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading →

Posted in Ad Men, Covert Marketing, Perceptual Character | Tagged acting, building trust, character creation, christopher tomasulo, copywriters board, covert marketing, creating a character, frank kern, heath ledgers, influence, irwin frank kern, kern, lords of dogtown, marcel proust, marketing, mass control, michel fortin, perceptual character, perceptual difference, perspective, persuasion, persuasion through character, propaganda, surf boards, target audience | 1 Comment

Tag Archives: perceptual character

“Obi-Wan never told you what happened to your father…”

Frank Kern’s Character

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