Tag Archives: perceptual character

“Obi-Wan never told you what happened to your father…”

July thru August 2010 monthly report on articles of interest on persuasion and influence across the Internet. This month’s articles have a Star Wars theme. Continue reading

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Frank Kern’s Character

Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading

Posted in Ad Men, Covert Marketing, Perceptual Character | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment