Random Covert Poetrykahneman anchors influence techniques alfred korzybski hypnosis michel fortin Neuro Linguistic Programming persuasion copywriters board copywriting gregory bateson civil war Forging Ahead In Business perceptual character irwin frank kern Bruce Barton frank kern value copywriting history christopher tomasulo virginia satir Alexander Hamilton Institute wsj richard bandler milton erickson dr sulo NLP Modern Business Course propaganda 2 men ad wall street journal 1919 Ad salty droid wall street journal 2 men ad John Grinder heuristics anchoring character creation mental architecture pitch two young men
Tag Archives: Modern Business Course
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
Continue reading →