Random Covert Poetrymental architecture pitch value irwin frank kern wall street journal hypnosis dr sulo heuristics influence techniques wsj copywriting history 1919 Ad Modern Business Course civil war salty droid kahneman gregory bateson virginia satir John Grinder two young men christopher tomasulo copywriters board Forging Ahead In Business Neuro Linguistic Programming wall street journal 2 men ad character creation alfred korzybski frank kern Bruce Barton 2 men ad propaganda NLP michel fortin anchors anchoring persuasion milton erickson Alexander Hamilton Institute perceptual character copywriting richard bandler
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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