Random Covert Poetryirwin frank kern 1919 Ad wall street journal 2 men ad alfred korzybski wall street journal character creation frank kern copywriting anchoring influence techniques value Forging Ahead In Business michel fortin gregory bateson copywriting history kahneman hypnosis mental architecture pitch virginia satir wsj two young men propaganda Neuro Linguistic Programming dr sulo christopher tomasulo Bruce Barton milton erickson Modern Business Course richard bandler Alexander Hamilton Institute salty droid civil war anchors perceptual character 2 men ad heuristics NLP John Grinder persuasion copywriters board
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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