-
Recent Articles
Recent Comments
Random Covert Poetry
anchoring irwin frank kern virginia satir wsj alfred korzybski heuristics perceptual character 2 men ad anchors copywriting history copywriters board wall street journal Bruce Barton dr sulo Forging Ahead In Business richard bandler civil war Alexander Hamilton Institute 1919 Ad Neuro Linguistic Programming milton erickson John Grinder character creation persuasion hypnosis influence techniques gregory bateson christopher tomasulo mental architecture pitch propaganda NLP Modern Business Course salty droid two young men wall street journal 2 men ad frank kern value kahneman copywriting michel fortin
Tag Archives: michel fortin
Appealing to Hidden Wants, Taboo Needs and Secret Desires
Take a quick glance around your house or in your driveway (or your neighbor’s driveway) and it quickly becomes clear that we do not just buy things for utility. If we just needed a vehicle to get to our job 10 miles a way, a $1,200 moped would do just as well as a $30,000 Lexus or a $120,000 Porsche. Continue reading →
Posted in Covert Persuasion, Hidden Wants and Secret Desires, Hypnosis, Hypnotic Phenomena
|
Tagged accelerated persuasion, anchors, associations, buying trance, copywriters board, copywriting, copywriting seminar, copywriting tips, dark side patterns, dark side persuasion, david deangelo, desires, eben pagan, gary halbert, gary halbert seminar, harlan kilstein, headline writing, hypnosis, hypnotic phenomenon, influence techniques, J.P. Morgan quote, john caples, justification, kenrick cleveland, Mark Twain quote, michel fortin, monsters and magical sticks, Neuro Linguistic Programming, NLP, no such thing as hypnosis, persuasion, persuasion techniques, reasons for buying, richard bandler, ross jeffries, sales appeal, sales hook, sales triggers, secret desires, steven heller, taboo, terry steele, Tested Advertising Methods, triggers, unconscious
|
1 Comment
Frank Kern’s Character
Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading →
Posted in Ad Men, Covert Marketing, Perceptual Character
|
Tagged acting, building trust, character creation, christopher tomasulo, copywriters board, covert marketing, creating a character, frank kern, heath ledgers, influence, irwin frank kern, kern, lords of dogtown, marcel proust, marketing, mass control, michel fortin, perceptual character, perceptual difference, perspective, persuasion, persuasion through character, propaganda, surf boards, target audience
|
1 Comment