-
Recent Articles
Recent Comments
Random Covert Poetry
hypnosis virginia satir heuristics anchoring anchors John Grinder copywriting Neuro Linguistic Programming Forging Ahead In Business value copywriting history wall street journal 2 men ad character creation 2 men ad 1919 Ad influence techniques christopher tomasulo NLP kahneman two young men wall street journal irwin frank kern milton erickson mental architecture pitch Alexander Hamilton Institute dr sulo richard bandler frank kern civil war alfred korzybski wsj persuasion michel fortin Bruce Barton perceptual character Modern Business Course salty droid copywriters board propaganda gregory bateson
Tag Archives: lords of dogtown
Frank Kern’s Character
Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading →
Posted in Ad Men, Covert Marketing, Perceptual Character
|
Tagged acting, building trust, character creation, christopher tomasulo, copywriters board, covert marketing, creating a character, frank kern, heath ledgers, influence, irwin frank kern, kern, lords of dogtown, marcel proust, marketing, mass control, michel fortin, perceptual character, perceptual difference, perspective, persuasion, persuasion through character, propaganda, surf boards, target audience
|
1 Comment