Tag Archives: hypnosis

Cialdini Social Proof or Hotchkiss Imitative Suggestion?

Posted on November 4, 2010 by Christopher Tomasulo

In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →

Posted in Cialdini, Classics, Covert Hypnosis, Covert Marketing, Covert Persuasion, Egg Head Research, George Burton Hotchkiss, Hypnosis, Hypnotic Phenomena, Imitative Suggestion, Mind Control, Persuasive Techniques, Robert Cialdini, Social Psychology | Tagged advertising copy, baltasar gracian, baltasar gracian y morales, cues, george burton hotchkiss, heuristics, hypnosis, hypnotic session, hypnotic trance, imitative suggestion, non-verbal suggestions, perceived value, perception of value, pricing, social proof, Stanley Milgram, suggestion, suggestion by action, value, value creation | 8 Comments

Appealing to Hidden Wants, Taboo Needs and Secret Desires

Posted on August 19, 2010 by Christopher Tomasulo

Take a quick glance around your house or in your driveway (or your neighbor’s driveway) and it quickly becomes clear that we do not just buy things for utility. If we just needed a vehicle to get to our job 10 miles a way, a $1,200 moped would do just as well as a $30,000 Lexus or a $120,000 Porsche. Continue reading →

Posted in Covert Persuasion, Hidden Wants and Secret Desires, Hypnosis, Hypnotic Phenomena | Tagged accelerated persuasion, anchors, associations, buying trance, copywriters board, copywriting, copywriting seminar, copywriting tips, dark side patterns, dark side persuasion, david deangelo, desires, eben pagan, gary halbert, gary halbert seminar, harlan kilstein, headline writing, hypnosis, hypnotic phenomenon, influence techniques, J.P. Morgan quote, john caples, justification, kenrick cleveland, Mark Twain quote, michel fortin, monsters and magical sticks, Neuro Linguistic Programming, NLP, no such thing as hypnosis, persuasion, persuasion techniques, reasons for buying, richard bandler, ross jeffries, sales appeal, sales hook, sales triggers, secret desires, steven heller, taboo, terry steele, Tested Advertising Methods, triggers, unconscious | 1 Comment

NLP Crash Course

Posted on August 21, 2000 by Christopher Tomasulo

A short crash course in NLP. Summarizes what NLP is, how it was created and some of the techniques and models used in Neuro-Linguistic Programming. Continue reading →

Posted in NLP | Tagged alfred korzybski, anchoring, anchors, anthony robbins, anti-therapist, Bobby Bodenhamer, christopher tomasulo, doc sulo, doktor sulo, dr sulo, gregory bateson, hypnosis, John Grinder, map is not the model, meta model, Michael Hall, milton erickson, milton model, Neuro Linguistic Programming, NLP, one-time learning, presuppositions, reframing, richard bandler, secret technology, therapy, tony robbins, virginia satir | 4 Comments

Tag Archives: hypnosis

Appealing to Hidden Wants, Taboo Needs and Secret Desires

NLP Crash Course

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