Tag Archives: heuristics

Cialdini Social Proof or Hotchkiss Imitative Suggestion?

In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading

Posted in Cialdini, Classics, Covert Hypnosis, Covert Marketing, Covert Persuasion, Egg Head Research, George Burton Hotchkiss, Hypnosis, Hypnotic Phenomena, Imitative Suggestion, Mind Control, Persuasive Techniques, Robert Cialdini, Social Psychology | Tagged , , , , , , , , , , , , , , , , , , , | 8 Comments

NLP Anchoring vs. the Anchoring Heuristic

NLP has something called “Anchoring” and so does social psychology. In each field the word “Anchoring” means something different. Find out the difference in this article. Continue reading

Posted in NLP, NLP Anchoring, Social Psychology | Tagged , , , , , , , , , | Leave a comment