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Random Covert Poetry
milton erickson kahneman alfred korzybski Modern Business Course copywriters board copywriting history two young men value christopher tomasulo Neuro Linguistic Programming anchoring hypnosis heuristics civil war Bruce Barton character creation perceptual character John Grinder persuasion 1919 Ad virginia satir irwin frank kern 2 men ad salty droid wall street journal frank kern wall street journal 2 men ad propaganda dr sulo anchors mental architecture pitch copywriting michel fortin Forging Ahead In Business Alexander Hamilton Institute richard bandler influence techniques wsj NLP gregory bateson
Tag Archives: heuristics
Cialdini Social Proof or Hotchkiss Imitative Suggestion?
In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading
Posted in Cialdini, Classics, Covert Hypnosis, Covert Marketing, Covert Persuasion, Egg Head Research, George Burton Hotchkiss, Hypnosis, Hypnotic Phenomena, Imitative Suggestion, Mind Control, Persuasive Techniques, Robert Cialdini, Social Psychology
Tagged advertising copy, baltasar gracian, baltasar gracian y morales, cues, george burton hotchkiss, heuristics, hypnosis, hypnotic session, hypnotic trance, imitative suggestion, non-verbal suggestions, perceived value, perception of value, pricing, social proof, Stanley Milgram, suggestion, suggestion by action, value, value creation
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NLP Anchoring vs. the Anchoring Heuristic
NLP has something called “Anchoring” and so does social psychology. In each field the word “Anchoring” means something different. Find out the difference in this article. Continue reading
Posted in NLP, NLP Anchoring, Social Psychology
Tagged anchoring, anchoring heuristic, anchors, bias, heuristics, kahneman, mental shortcuts, Neuro Linguistic Programming, NLP, tversky
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