Random Covert Poetrycopywriting history Bruce Barton Modern Business Course persuasion irwin frank kern two young men wsj christopher tomasulo John Grinder NLP perceptual character character creation 2 men ad wall street journal 2 men ad gregory bateson frank kern copywriting influence techniques Alexander Hamilton Institute kahneman copywriters board michel fortin anchoring 1919 Ad milton erickson civil war value richard bandler virginia satir dr sulo anchors hypnosis Neuro Linguistic Programming Forging Ahead In Business mental architecture pitch salty droid alfred korzybski heuristics propaganda wall street journal
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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