Random Covert Poetryvalue 1919 Ad gregory bateson civil war milton erickson anchoring Bruce Barton influence techniques copywriting history copywriting richard bandler heuristics virginia satir anchors propaganda wall street journal 2 men ad 2 men ad Neuro Linguistic Programming wsj kahneman christopher tomasulo frank kern NLP irwin frank kern two young men salty droid dr sulo hypnosis Alexander Hamilton Institute Modern Business Course character creation alfred korzybski John Grinder perceptual character persuasion michel fortin Forging Ahead In Business mental architecture pitch copywriters board wall street journal
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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