Random Covert Poetrymental architecture pitch Forging Ahead In Business salty droid heuristics richard bandler perceptual character character creation copywriting alfred korzybski persuasion NLP value Alexander Hamilton Institute dr sulo christopher tomasulo anchoring Bruce Barton kahneman Neuro Linguistic Programming wall street journal 2 men ad 2 men ad anchors two young men Modern Business Course frank kern virginia satir civil war propaganda hypnosis michel fortin irwin frank kern wall street journal 1919 Ad wsj influence techniques milton erickson copywriting history copywriters board John Grinder gregory bateson
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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