Random Covert Poetryrichard bandler two young men propaganda copywriters board value kahneman mental architecture pitch frank kern copywriting history dr sulo Modern Business Course gregory bateson copywriting wsj Forging Ahead In Business wall street journal 2 men ad wall street journal Neuro Linguistic Programming Alexander Hamilton Institute virginia satir heuristics perceptual character anchoring character creation John Grinder influence techniques michel fortin persuasion NLP 1919 Ad civil war hypnosis christopher tomasulo milton erickson salty droid irwin frank kern anchors 2 men ad Bruce Barton alfred korzybski
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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