Random Covert Poetrypersuasion heuristics gregory bateson copywriters board anchoring Neuro Linguistic Programming Forging Ahead In Business propaganda John Grinder hypnosis michel fortin two young men 1919 Ad mental architecture pitch milton erickson copywriting wsj richard bandler influence techniques copywriting history anchors kahneman christopher tomasulo Alexander Hamilton Institute Bruce Barton Modern Business Course salty droid virginia satir NLP civil war alfred korzybski wall street journal 2 men ad 2 men ad character creation dr sulo wall street journal value perceptual character irwin frank kern frank kern
Tag Archives: copywriting
The ads that The Daily Reckoning and other Agora publications run have changed their advertising format. Will the new format sell as much as the old? Continue reading →
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
Take a quick glance around your house or in your driveway (or your neighbor’s driveway) and it quickly becomes clear that we do not just buy things for utility. If we just needed a vehicle to get to our job 10 miles a way, a $1,200 moped would do just as well as a $30,000 Lexus or a $120,000 Porsche. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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