-
Recent Articles
Recent Comments
Random Covert Poetry
persuasion michel fortin anchors civil war Modern Business Course Forging Ahead In Business gregory bateson hypnosis 1919 Ad milton erickson 2 men ad Neuro Linguistic Programming Bruce Barton wall street journal value irwin frank kern perceptual character propaganda christopher tomasulo two young men John Grinder salty droid copywriters board influence techniques dr sulo frank kern wsj wall street journal 2 men ad richard bandler alfred korzybski character creation anchoring Alexander Hamilton Institute copywriting history kahneman mental architecture pitch heuristics copywriting virginia satir NLP
Tag Archives: copywriting
Bill Bonner’s Daily Reckoning Video Sales Letters
The ads that The Daily Reckoning and other Agora publications run have changed their advertising format. Will the new format sell as much as the old? Continue reading →
Posted in Ad Men, Monthly Update, Sales Pitch
|
Tagged agora, bill bonner, copywriting, daily reckoning, the daily reckoning, video sales letter, william bonner
|
21 Comments
The Greatest Ad Swipe Ever – Martin Conroy’s Inspiration
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
Posted in Ad Men, Classic Advertisements, Classics, George Burton Hotchkiss, Persuasive Writing
|
Tagged 1919 Ad, 2 men ad, Alexander Hamilton Institute, Bruce Barton, civil war, civil war ad, copywriting, copywriting history, correspondence schools, dramatic copy, Forging Ahead In Business, martin conroy, Modern Business Course, most mailed sales letter, sales letter, swipe files, two men ads, two young men, wall street journal, wall street journal 2 men ad, wall street journal two men ad, wsj
|
25 Comments
Appealing to Hidden Wants, Taboo Needs and Secret Desires
Take a quick glance around your house or in your driveway (or your neighbor’s driveway) and it quickly becomes clear that we do not just buy things for utility. If we just needed a vehicle to get to our job 10 miles a way, a $1,200 moped would do just as well as a $30,000 Lexus or a $120,000 Porsche. Continue reading →
Posted in Covert Persuasion, Hidden Wants and Secret Desires, Hypnosis, Hypnotic Phenomena
|
Tagged accelerated persuasion, anchors, associations, buying trance, copywriters board, copywriting, copywriting seminar, copywriting tips, dark side patterns, dark side persuasion, david deangelo, desires, eben pagan, gary halbert, gary halbert seminar, harlan kilstein, headline writing, hypnosis, hypnotic phenomenon, influence techniques, J.P. Morgan quote, john caples, justification, kenrick cleveland, Mark Twain quote, michel fortin, monsters and magical sticks, Neuro Linguistic Programming, NLP, no such thing as hypnosis, persuasion, persuasion techniques, reasons for buying, richard bandler, ross jeffries, sales appeal, sales hook, sales triggers, secret desires, steven heller, taboo, terry steele, Tested Advertising Methods, triggers, unconscious
|
1 Comment
A Forerunner to the Wall Street Journal’s "Two Young Men" Ad
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
Continue reading →