Tag Archives: copywriting

Bill Bonner’s Daily Reckoning Video Sales Letters

The ads that The Daily Reckoning and other Agora publications run have changed their advertising format. Will the new format sell as much as the old? Continue reading

Posted in Ad Men, Monthly Update, Sales Pitch | Tagged , , , , , , | 22 Comments

The Greatest Ad Swipe Ever – Martin Conroy’s Inspiration

Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading

Posted in Ad Men, Classic Advertisements, Classics, George Burton Hotchkiss, Persuasive Writing | Tagged , , , , , , , , , , , , , , , , , , , , , | 27 Comments

Appealing to Hidden Wants, Taboo Needs and Secret Desires

Take a quick glance around your house or in your driveway (or your neighbor’s driveway) and it quickly becomes clear that we do not just buy things for utility.  If we just needed a vehicle to get to our job 10 miles a way, a $1,200 moped would do just as well as a $30,000 Lexus or a $120,000 Porsche.   Continue reading

Posted in Covert Persuasion, Hidden Wants and Secret Desires, Hypnosis, Hypnotic Phenomena | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

A Forerunner to the Wall Street Journal’s "Two Young Men" Ad

From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters.  Not only did we exchange great ideas but also great finds.   In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.

This ad was printed in 1919.
Continue reading

Posted in Ad Men, Classic Advertisements | Tagged , , , , , , , , , , , , | 1 Comment