Random Covert Poetrycopywriting gregory bateson copywriting history value anchoring propaganda Forging Ahead In Business NLP wall street journal Neuro Linguistic Programming dr sulo alfred korzybski michel fortin civil war copywriters board Modern Business Course two young men kahneman John Grinder salty droid christopher tomasulo milton erickson wall street journal 2 men ad virginia satir influence techniques perceptual character Bruce Barton hypnosis heuristics persuasion character creation mental architecture pitch frank kern wsj richard bandler anchors irwin frank kern Alexander Hamilton Institute 1919 Ad 2 men ad
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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