Random Covert Poetryrichard bandler copywriting hypnosis two young men value heuristics propaganda influence techniques Modern Business Course virginia satir anchors civil war Alexander Hamilton Institute John Grinder frank kern wall street journal 2 men ad Bruce Barton 2 men ad christopher tomasulo perceptual character irwin frank kern salty droid persuasion alfred korzybski anchoring wsj Forging Ahead In Business mental architecture pitch dr sulo Neuro Linguistic Programming gregory bateson wall street journal kahneman michel fortin character creation NLP milton erickson copywriters board 1919 Ad copywriting history
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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