Random Covert Poetryhypnosis copywriting character creation NLP wall street journal 2 men ad frank kern irwin frank kern anchors alfred korzybski John Grinder dr sulo kahneman christopher tomasulo 2 men ad influence techniques anchoring perceptual character richard bandler civil war michel fortin Bruce Barton heuristics wsj Forging Ahead In Business mental architecture pitch Neuro Linguistic Programming copywriting history Alexander Hamilton Institute virginia satir persuasion wall street journal copywriters board milton erickson Modern Business Course 1919 Ad salty droid two young men propaganda value gregory bateson
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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