Random Covert PoetryNeuro Linguistic Programming virginia satir michel fortin irwin frank kern hypnosis John Grinder alfred korzybski character creation richard bandler 1919 Ad propaganda two young men copywriters board value mental architecture pitch Bruce Barton copywriting history salty droid dr sulo christopher tomasulo influence techniques wall street journal 2 men ad wsj civil war perceptual character milton erickson persuasion frank kern anchoring 2 men ad heuristics Modern Business Course Alexander Hamilton Institute gregory bateson NLP Forging Ahead In Business kahneman anchors wall street journal copywriting
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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