Random Covert Poetrywsj mental architecture pitch christopher tomasulo hypnosis persuasion 2 men ad salty droid richard bandler anchors michel fortin character creation John Grinder heuristics NLP perceptual character irwin frank kern value propaganda copywriting history 1919 Ad Modern Business Course kahneman Bruce Barton frank kern alfred korzybski anchoring wall street journal 2 men ad milton erickson gregory bateson two young men Neuro Linguistic Programming Alexander Hamilton Institute influence techniques wall street journal Forging Ahead In Business copywriting civil war copywriters board virginia satir dr sulo
Tag Archives: civil war
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
Continue reading →