Random Covert PoetryForging Ahead In Business gregory bateson character creation John Grinder Modern Business Course heuristics propaganda christopher tomasulo copywriting history milton erickson anchoring richard bandler frank kern two young men 1919 Ad copywriting influence techniques mental architecture pitch copywriters board salty droid Neuro Linguistic Programming alfred korzybski michel fortin perceptual character wsj wall street journal Alexander Hamilton Institute value hypnosis kahneman virginia satir persuasion dr sulo NLP 2 men ad wall street journal 2 men ad anchors civil war irwin frank kern Bruce Barton
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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