Random Covert Poetrywall street journal character creation perceptual character persuasion wsj anchoring 2 men ad dr sulo 1919 Ad mental architecture pitch richard bandler frank kern influence techniques hypnosis copywriting alfred korzybski Bruce Barton two young men michel fortin anchors John Grinder Alexander Hamilton Institute civil war copywriters board copywriting history christopher tomasulo Neuro Linguistic Programming value kahneman irwin frank kern milton erickson Modern Business Course Forging Ahead In Business virginia satir NLP heuristics salty droid gregory bateson wall street journal 2 men ad propaganda
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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