Random Covert Poetrywall street journal 2 men ad richard bandler christopher tomasulo Neuro Linguistic Programming two young men anchoring copywriting mental architecture pitch character creation Bruce Barton kahneman wall street journal irwin frank kern copywriters board propaganda Alexander Hamilton Institute 1919 Ad virginia satir value hypnosis dr sulo NLP influence techniques Modern Business Course civil war michel fortin wsj salty droid copywriting history perceptual character 2 men ad alfred korzybski John Grinder heuristics Forging Ahead In Business milton erickson gregory bateson frank kern anchors persuasion
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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