Random Covert Poetryinfluence techniques hypnosis mental architecture pitch milton erickson gregory bateson copywriters board frank kern Bruce Barton civil war richard bandler michel fortin alfred korzybski Modern Business Course NLP character creation copywriting history 1919 Ad Alexander Hamilton Institute heuristics wsj irwin frank kern copywriting kahneman dr sulo christopher tomasulo anchors virginia satir Forging Ahead In Business propaganda John Grinder wall street journal salty droid perceptual character 2 men ad wall street journal 2 men ad value persuasion anchoring two young men Neuro Linguistic Programming
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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