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Forging Ahead In Business propaganda influence techniques heuristics 2 men ad two young men copywriters board alfred korzybski John Grinder civil war wsj value 1919 Ad copywriting virginia satir copywriting history Neuro Linguistic Programming christopher tomasulo mental architecture pitch anchoring anchors Alexander Hamilton Institute character creation hypnosis dr sulo kahneman Bruce Barton michel fortin perceptual character persuasion wall street journal 2 men ad wall street journal NLP richard bandler irwin frank kern Modern Business Course salty droid frank kern milton erickson gregory bateson
Tag Archives: christopher tomasulo
Frank Kern’s Character
Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading →
Posted in Ad Men, Covert Marketing, Perceptual Character
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Tagged acting, building trust, character creation, christopher tomasulo, copywriters board, covert marketing, creating a character, frank kern, heath ledgers, influence, irwin frank kern, kern, lords of dogtown, marcel proust, marketing, mass control, michel fortin, perceptual character, perceptual difference, perspective, persuasion, persuasion through character, propaganda, surf boards, target audience
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NLP Crash Course
A short crash course in NLP. Summarizes what NLP is, how it was created and some of the techniques and models used in Neuro-Linguistic Programming. Continue reading →
Posted in NLP
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Tagged alfred korzybski, anchoring, anchors, anthony robbins, anti-therapist, Bobby Bodenhamer, christopher tomasulo, doc sulo, doktor sulo, dr sulo, gregory bateson, hypnosis, John Grinder, map is not the model, meta model, Michael Hall, milton erickson, milton model, Neuro Linguistic Programming, NLP, one-time learning, presuppositions, reframing, richard bandler, secret technology, therapy, tony robbins, virginia satir
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