Random Covert Poetrymichel fortin copywriting alfred korzybski christopher tomasulo persuasion 1919 Ad heuristics mental architecture pitch Alexander Hamilton Institute two young men wall street journal virginia satir milton erickson NLP dr sulo influence techniques Bruce Barton civil war Modern Business Course Forging Ahead In Business anchors 2 men ad richard bandler wsj Neuro Linguistic Programming irwin frank kern copywriters board perceptual character copywriting history propaganda wall street journal 2 men ad gregory bateson frank kern character creation kahneman anchoring John Grinder value hypnosis salty droid
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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