Random Covert Poetryheuristics anchors christopher tomasulo gregory bateson copywriters board 1919 Ad wall street journal 2 men ad copywriting history character creation value frank kern michel fortin Bruce Barton irwin frank kern influence techniques perceptual character wsj persuasion dr sulo Forging Ahead In Business milton erickson copywriting Alexander Hamilton Institute NLP Neuro Linguistic Programming kahneman hypnosis anchoring salty droid mental architecture pitch virginia satir Modern Business Course wall street journal 2 men ad alfred korzybski civil war John Grinder propaganda richard bandler two young men
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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