Random Covert Poetrymichel fortin civil war irwin frank kern hypnosis kahneman anchors milton erickson character creation wsj John Grinder Bruce Barton anchoring salty droid Modern Business Course wall street journal 2 men ad NLP 1919 Ad virginia satir persuasion copywriters board wall street journal dr sulo 2 men ad christopher tomasulo heuristics Neuro Linguistic Programming influence techniques richard bandler alfred korzybski Forging Ahead In Business frank kern mental architecture pitch perceptual character propaganda Alexander Hamilton Institute value two young men copywriting gregory bateson copywriting history
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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