Random Covert Poetrycopywriters board christopher tomasulo anchors Bruce Barton 2 men ad virginia satir milton erickson salty droid gregory bateson richard bandler copywriting history Alexander Hamilton Institute civil war wsj NLP two young men value character creation alfred korzybski propaganda Neuro Linguistic Programming wall street journal 2 men ad dr sulo copywriting frank kern heuristics Forging Ahead In Business Modern Business Course kahneman perceptual character michel fortin anchoring influence techniques 1919 Ad persuasion mental architecture pitch John Grinder irwin frank kern hypnosis wall street journal
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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