Random Covert Poetrypropaganda anchoring virginia satir persuasion NLP Alexander Hamilton Institute hypnosis character creation alfred korzybski wall street journal Bruce Barton dr sulo value irwin frank kern 2 men ad christopher tomasulo copywriters board gregory bateson Neuro Linguistic Programming copywriting history Modern Business Course kahneman wall street journal 2 men ad michel fortin richard bandler perceptual character heuristics frank kern two young men John Grinder Forging Ahead In Business influence techniques wsj milton erickson anchors copywriting civil war 1919 Ad salty droid mental architecture pitch
Tag Archives: Bruce Barton
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
Continue reading →