Random Covert Poetryheuristics 1919 Ad anchoring Alexander Hamilton Institute value copywriting history michel fortin influence techniques NLP mental architecture pitch John Grinder copywriting wsj 2 men ad milton erickson copywriters board character creation wall street journal 2 men ad hypnosis alfred korzybski irwin frank kern Neuro Linguistic Programming persuasion christopher tomasulo wall street journal virginia satir civil war frank kern Forging Ahead In Business Bruce Barton Modern Business Course dr sulo gregory bateson salty droid kahneman two young men anchors propaganda perceptual character richard bandler
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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