Tag Archives: anchors

Appealing to Hidden Wants, Taboo Needs and Secret Desires

Posted on August 19, 2010 by Christopher Tomasulo

Take a quick glance around your house or in your driveway (or your neighbor’s driveway) and it quickly becomes clear that we do not just buy things for utility.  If we just needed a vehicle to get to our job 10 miles a way, a $1,200 moped would do just as well as a $30,000 Lexus or a $120,000 Porsche.   Continue reading →

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NLP Anchoring vs. the Anchoring Heuristic

Posted on April 25, 2008 by Christopher Tomasulo

NLP has something called “Anchoring” and so does social psychology. In each field the word “Anchoring” means something different. Find out the difference in this article. Continue reading →

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NLP Crash Course

Posted on August 21, 2000 by Christopher Tomasulo

A short crash course in NLP. Summarizes what NLP is, how it was created and some of the techniques and models used in Neuro-Linguistic Programming. Continue reading →

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