Random Covert Poetrycivil war heuristics wall street journal 2 men ad mental architecture pitch perceptual character Bruce Barton copywriting copywriting history anchors dr sulo richard bandler value irwin frank kern hypnosis milton erickson virginia satir two young men character creation NLP propaganda influence techniques wsj gregory bateson alfred korzybski Forging Ahead In Business Modern Business Course Neuro Linguistic Programming anchoring 1919 Ad salty droid 2 men ad christopher tomasulo copywriters board kahneman frank kern wall street journal michel fortin John Grinder Alexander Hamilton Institute persuasion
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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