Random Covert Poetrypropaganda copywriting anchoring civil war gregory bateson Bruce Barton NLP heuristics copywriters board 1919 Ad Alexander Hamilton Institute frank kern dr sulo value copywriting history anchors salty droid kahneman milton erickson two young men virginia satir hypnosis wsj irwin frank kern alfred korzybski character creation influence techniques persuasion wall street journal perceptual character richard bandler christopher tomasulo John Grinder mental architecture pitch Modern Business Course Neuro Linguistic Programming Forging Ahead In Business 2 men ad michel fortin wall street journal 2 men ad
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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