Random Covert Poetryanchoring two young men irwin frank kern mental architecture pitch persuasion heuristics Forging Ahead In Business Bruce Barton value alfred korzybski propaganda 1919 Ad civil war wall street journal 2 men ad influence techniques Modern Business Course wsj hypnosis kahneman copywriting history NLP Alexander Hamilton Institute salty droid christopher tomasulo character creation virginia satir anchors dr sulo John Grinder Neuro Linguistic Programming copywriting frank kern wall street journal gregory bateson richard bandler michel fortin copywriters board 2 men ad perceptual character milton erickson
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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