Random Covert Poetrycivil war character creation kahneman persuasion value dr sulo propaganda John Grinder wsj anchoring influence techniques 2 men ad frank kern mental architecture pitch anchors heuristics salty droid wall street journal 2 men ad Modern Business Course copywriting history Forging Ahead In Business hypnosis copywriting wall street journal richard bandler 1919 Ad christopher tomasulo Bruce Barton alfred korzybski milton erickson Alexander Hamilton Institute gregory bateson NLP virginia satir michel fortin copywriters board perceptual character Neuro Linguistic Programming irwin frank kern two young men
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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