Random Covert Poetryalfred korzybski copywriting anchors influence techniques richard bandler Modern Business Course irwin frank kern two young men John Grinder wall street journal 2 men ad copywriters board 2 men ad virginia satir civil war mental architecture pitch value michel fortin wsj Forging Ahead In Business Neuro Linguistic Programming propaganda kahneman copywriting history Bruce Barton perceptual character character creation heuristics hypnosis 1919 Ad gregory bateson Alexander Hamilton Institute anchoring salty droid milton erickson persuasion wall street journal dr sulo NLP christopher tomasulo frank kern
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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