Random Covert Poetryrichard bandler copywriting history perceptual character heuristics influence techniques Neuro Linguistic Programming wsj persuasion NLP Modern Business Course alfred korzybski 2 men ad kahneman civil war anchors wall street journal dr sulo copywriting two young men Alexander Hamilton Institute milton erickson Bruce Barton christopher tomasulo hypnosis 1919 Ad value irwin frank kern anchoring wall street journal 2 men ad virginia satir frank kern copywriters board mental architecture pitch Forging Ahead In Business gregory bateson character creation michel fortin salty droid John Grinder propaganda
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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