Random Covert Poetrycopywriters board propaganda civil war NLP Bruce Barton 1919 Ad kahneman michel fortin heuristics wsj virginia satir hypnosis richard bandler two young men anchoring Forging Ahead In Business Alexander Hamilton Institute frank kern copywriting history wall street journal influence techniques copywriting dr sulo mental architecture pitch 2 men ad persuasion salty droid milton erickson John Grinder alfred korzybski perceptual character gregory bateson christopher tomasulo anchors character creation Neuro Linguistic Programming value wall street journal 2 men ad Modern Business Course irwin frank kern
Tag Archives: 2 men ad
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
Continue reading →