Random Covert PoetryNeuro Linguistic Programming Forging Ahead In Business copywriting history two young men alfred korzybski hypnosis influence techniques frank kern wall street journal michel fortin virginia satir character creation kahneman Modern Business Course anchors 1919 Ad christopher tomasulo Alexander Hamilton Institute copywriting richard bandler gregory bateson wsj Bruce Barton mental architecture pitch NLP propaganda anchoring John Grinder dr sulo 2 men ad persuasion perceptual character value salty droid heuristics wall street journal 2 men ad civil war milton erickson copywriters board irwin frank kern
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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