Random Covert Poetrycopywriting history frank kern kahneman heuristics NLP christopher tomasulo mental architecture pitch 1919 Ad propaganda copywriters board Neuro Linguistic Programming dr sulo alfred korzybski virginia satir Modern Business Course two young men irwin frank kern wall street journal 2 men ad John Grinder anchors gregory bateson character creation civil war Forging Ahead In Business 2 men ad wsj milton erickson Bruce Barton influence techniques persuasion salty droid value michel fortin hypnosis wall street journal richard bandler perceptual character Alexander Hamilton Institute copywriting anchoring
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Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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