Here’s the monthly update for September 12 through October 12…
Frank Kern Secret Pitch to Stealth Sell Kajabi
Frank Kern wrote a post about a week ago telling everyone they should be their own “guru.” Essentially the post is a rant about how people should stop buying advice and start taking action on their “business.”
Here’s a snippet:
They Are All WORTHLESS
…Unless you’re bull-headed enough to immediately put what you learn into action. (And then get right back to work when your first attempts inevitably present some challenges).
And if you’re waiting until you get some big amazing revelation before you actually do something, you’re going to be waiting a long time. There ain’t one.
Well, that’s not entirely true. There is one …but it’s just kind of anti climatic. Here it is:
Some Stuff Works, Some Doesn’t.
And the stuff that’s worked for lots of other people will probably work for you too …if you put in the effort.
See …that’s the key word there.
The Interwebs went wild writing posts about how wonderful this Kern advice was. Golden.
But I haven’t seen anyone go further than the surface message.
Persuading people to do what you want is as simple as guiding them through a progression of thoughts that lead them to the desired activity. It’s an “adjusting” of mental “architecture” in a way that results in the actions desired.
This is what Frank Kern is really doing in his post
He’s speaking to a crowd of people who have purchased tons of Biz-Op-Style IM courses. Most haven’t had much success. In fact, most haven’t even set up a website.
So here comes Frank meeting these people in their “mental space.” He then takes it further by prodding them to read old courses and take some immediate action. All good so far but…
Where is this all going if not just to give people some good “advice”?
Here’s another quote:
Invest in business instead of buying more stuff about business. Revolutionary concept!
If people buy into the idea presented in Frank’s motivational post then the action that is desired will come naturally once something that resonates with the idea passes into the prospect’s awareness as a choice.
What will be passing into the awareness of Frank’s readers soon after the post? Kajabi.
What is the action desired? To buy Kajabi.
Frank Kern’s post is merely a mental architecture pitch designed to create the proper mental atmosphere for the target audience to buy a “pick and shovel” – “get to work product” – which of course Kajabi is.
A Nation of Illiterate People who Like Video
I’m not going to pretend I’m a scholar or that I don’t often mangle grammar and sentence structure. But I do read – a lot.
I don’t think everyone should be an avid reader but the fact that people are willing to watch 20 minutes of text scrolling on a screen while listening to someone read somehow disturbs me. I can’t put a finger on it. I’ll put my uneasiness aside to tell you that after posting about the Bill Bonner Text Videos, dozens of emails from insiders and a blog have unanimously told me that the new video/text format not only works – it’s working outrageously well.
That said I won’t be using it on this site anytime soon. Hopefully I have more than a couple of readers on my list.
Salty Droid Clone Wars
I find the Salty Droid’s website very interesting for numerous reasons and especially from a persuasion standpoint. Unfortunately as the Salty Droid’s blog skyrockets in popularity, it’s spawning two breeds of dumb asses:
1. The person who thinks they are going to create a site like Salty Droid’s to attack their competitors (Lame and not even close to what SD is doing).
2. The kiss-asses that are in the IM-Biz-Op business in some shape or form but want to pretend they are somehow different and above all the other biz op peddlers. Look – if you’re selling people anything that teaches you how to find a “niche” then you are in the biz op business because (very simply) a person that already has a business doesn’t need to find a niche. Also if you provide legal services and disclaimer “shovels” to biz op people then even though you’re an attorney – you’re still in the biz op industry. So get a grip.
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