The Greatest Ad Swipe Ever – Martin Conroy’s Inspiration

Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading

Posted in Ad Men, Classic Advertisements, Classics, George Burton Hotchkiss, Persuasive Writing | Tagged , , , , , , , , , , , , , , , , , , , , , | 27 Comments

The Key to Mastering Covert Persuasion is in Your Big Left Toe

When was the last time you thought about your big left toe before I just asked you to? Honestly. Probably when you stubbed it on something and started cursing and hopping around on one foot. When you stub your big left toe your attention and awareness moves to it immediately. Or maybe you had an ingrown toenail. There really aren’t too many other reasons that you would be thinking about it would there? Except… Continue reading

Posted in Covert Persuasion, Mind Control | Tagged , , , , , , , , , , , | 6 Comments

Propaganda – Word Play

A look at the origins of the word Propaganda and other words that are related to it. Tracing the meaning of these words allows for a true understanding of the word Propaganda and what it’s designed to do. Continue reading

Posted in Authority, Cialdini Six, Crowd Control, Propaganda, Word Origins | Tagged , , , , , , , , , , , , , , , , | 2 Comments

“Obi-Wan never told you what happened to your father…”

July thru August 2010 monthly report on articles of interest on persuasion and influence across the Internet. This month’s articles have a Star Wars theme. Continue reading

Posted in Monthly Update, Perceptual Character | Tagged , , , , , , , , , , , , , , , , , , , , | 4 Comments

Appealing to Hidden Wants, Taboo Needs and Secret Desires

Take a quick glance around your house or in your driveway (or your neighbor’s driveway) and it quickly becomes clear that we do not just buy things for utility.  If we just needed a vehicle to get to our job 10 miles a way, a $1,200 moped would do just as well as a $30,000 Lexus or a $120,000 Porsche.   Continue reading

Posted in Covert Persuasion, Hidden Wants and Secret Desires, Hypnosis, Hypnotic Phenomena | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment