1. If you going to do that, bloody well tell the visitor how long the video is going to drone on for ( nothing worse than seeing a video play and wondering, when is this death sentence going to end? )

2. People like to SCAN – even long sales letters. Reading a damn sales letter in a video doesn’t let them do that. Quite honestly I clicked away after 3 seconds on that page

3. If your going to do video, get some balls and get on the camera, make it interesting – take a page out of Frank Kerns book ” he does it well”

I like the post, particularly as you’ve mentioned Roy Williams.

I recently got his three wizard books on audio and find his take on things fascinating: Certainly not the usual stuff.

I’ve got to say, though, I wish you’d write more. I enjoy your articles.

Best,
Rezbi

Thanks for checking out my blog. I really appreciate it.

Rodney