Random Covert Poetrycopywriting history perceptual character anchoring civil war 2 men ad Forging Ahead In Business propaganda 1919 Ad character creation Bruce Barton John Grinder Neuro Linguistic Programming hypnosis value mental architecture pitch wall street journal 2 men ad dr sulo Modern Business Course Alexander Hamilton Institute richard bandler wall street journal milton erickson gregory bateson michel fortin alfred korzybski influence techniques heuristics anchors kahneman two young men frank kern copywriters board irwin frank kern NLP salty droid persuasion wsj christopher tomasulo virginia satir copywriting
Category Archives: Social Psychology
In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →
Found this great site where the world’s most renowned scientists and researchers were asked the following question this year:
The Edge Annual Question — 2008
“When thinking changes your mind, that’s philosophy.
When God changes your mind, that’s faith.
When facts change your mind, that’s science.
WHAT HAVE YOU CHANGED YOUR MIND ABOUT? WHY? Continue reading →