Category Archives: Persuasive Techniques

Dr. Seuss – Advertising Genius

Posted on November 7, 2010 by Christopher Tomasulo

Learn about Roy Williams concept of “Seussing” and how you can use it to turn advertising from boring and bland to exciting and unique. Also find out about a boatload of Dr. Seuss illustrated ads that you can add to your swipe file. Continue reading →

Posted in Ad Men, How To Influence People, Persuasive Techniques | Tagged , , , | 4 Comments

Cialdini Social Proof or Hotchkiss Imitative Suggestion?

Posted on November 4, 2010 by Christopher Tomasulo

In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →

Posted in Cialdini, Classics, Covert Hypnosis, Covert Marketing, Covert Persuasion, Egg Head Research, George Burton Hotchkiss, Hypnosis, Hypnotic Phenomena, Imitative Suggestion, Mind Control, Persuasive Techniques, Robert Cialdini, Social Psychology | Tagged , , , , , , , , , , , , , , , , , , , | 8 Comments