Category Archives: Mind Control

Cialdini Social Proof or Hotchkiss Imitative Suggestion?

In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading

Posted in Cialdini, Classics, Covert Hypnosis, Covert Marketing, Covert Persuasion, Egg Head Research, George Burton Hotchkiss, Hypnosis, Hypnotic Phenomena, Imitative Suggestion, Mind Control, Persuasive Techniques, Robert Cialdini, Social Psychology | Tagged , , , , , , , , , , , , , , , , , , , | 8 Comments

The Key to Mastering Covert Persuasion is in Your Big Left Toe

When was the last time you thought about your big left toe before I just asked you to? Honestly. Probably when you stubbed it on something and started cursing and hopping around on one foot. When you stub your big left toe your attention and awareness moves to it immediately. Or maybe you had an ingrown toenail. There really aren’t too many other reasons that you would be thinking about it would there? Except… Continue reading

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Plato’s Cave

“Behold! human beings living in a sort of underground den, which has a mouth open towards the light and reaching all across the den; they have been here from their childhood, and have their legs and necks chained so that they cannot move, and can only see before them; for the chains are arranged in such a manner as to prevent them from turning round their heads. At a distance Continue reading

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