Random Covert Poetryhypnosis civil war 1919 Ad perceptual character alfred korzybski frank kern mental architecture pitch milton erickson value two young men christopher tomasulo copywriters board character creation dr sulo propaganda anchoring copywriting history NLP John Grinder influence techniques Bruce Barton 2 men ad virginia satir wall street journal 2 men ad wsj Neuro Linguistic Programming persuasion richard bandler Alexander Hamilton Institute salty droid anchors michel fortin copywriting kahneman Forging Ahead In Business irwin frank kern heuristics wall street journal Modern Business Course gregory bateson
Category Archives: Egg Head Research
In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →
Found this great site where the world’s most renowned scientists and researchers were asked the following question this year:
The Edge Annual Question — 2008
“When thinking changes your mind, that’s philosophy.
When God changes your mind, that’s faith.
When facts change your mind, that’s science.
WHAT HAVE YOU CHANGED YOUR MIND ABOUT? WHY? Continue reading →