Random Covert Poetrypropaganda frank kern wsj value perceptual character anchors michel fortin civil war influence techniques two young men irwin frank kern alfred korzybski salty droid copywriters board Alexander Hamilton Institute 1919 Ad heuristics wall street journal dr sulo christopher tomasulo character creation anchoring Bruce Barton milton erickson wall street journal 2 men ad copywriting history John Grinder copywriting Forging Ahead In Business persuasion richard bandler 2 men ad virginia satir NLP kahneman Modern Business Course Neuro Linguistic Programming gregory bateson mental architecture pitch hypnosis
Category Archives: Egg Head Research
In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →
Found this great site where the world’s most renowned scientists and researchers were asked the following question this year:
The Edge Annual Question — 2008
“When thinking changes your mind, that’s philosophy.
When God changes your mind, that’s faith.
When facts change your mind, that’s science.
WHAT HAVE YOU CHANGED YOUR MIND ABOUT? WHY? Continue reading →