Random Covert Poetrykahneman perceptual character value wall street journal 2 men ad michel fortin Modern Business Course gregory bateson anchors NLP frank kern two young men propaganda hypnosis mental architecture pitch irwin frank kern influence techniques Alexander Hamilton Institute milton erickson character creation copywriting civil war heuristics wall street journal christopher tomasulo 2 men ad John Grinder Neuro Linguistic Programming dr sulo copywriting history 1919 Ad persuasion copywriters board Bruce Barton wsj richard bandler Forging Ahead In Business salty droid anchoring alfred korzybski virginia satir
Category Archives: Egg Head Research
In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →
Found this great site where the world’s most renowned scientists and researchers were asked the following question this year:
The Edge Annual Question — 2008
“When thinking changes your mind, that’s philosophy.
When God changes your mind, that’s faith.
When facts change your mind, that’s science.
WHAT HAVE YOU CHANGED YOUR MIND ABOUT? WHY? Continue reading →