Random Covert Poetrygregory bateson irwin frank kern two young men John Grinder character creation christopher tomasulo civil war Modern Business Course dr sulo hypnosis michel fortin kahneman Alexander Hamilton Institute Neuro Linguistic Programming Forging Ahead In Business 2 men ad alfred korzybski anchoring copywriting history 1919 Ad copywriters board virginia satir wall street journal salty droid mental architecture pitch wall street journal 2 men ad richard bandler perceptual character anchors frank kern persuasion wsj heuristics milton erickson propaganda value Bruce Barton copywriting influence techniques NLP
Category Archives: Egg Head Research
In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →
Found this great site where the world’s most renowned scientists and researchers were asked the following question this year:
The Edge Annual Question — 2008
“When thinking changes your mind, that’s philosophy.
When God changes your mind, that’s faith.
When facts change your mind, that’s science.
WHAT HAVE YOU CHANGED YOUR MIND ABOUT? WHY? Continue reading →