Random Covert Poetrymental architecture pitch persuasion copywriting history wall street journal Forging Ahead In Business copywriting heuristics kahneman alfred korzybski 2 men ad character creation Neuro Linguistic Programming richard bandler christopher tomasulo wall street journal 2 men ad virginia satir value civil war influence techniques salty droid hypnosis Modern Business Course gregory bateson perceptual character NLP frank kern Alexander Hamilton Institute Bruce Barton John Grinder anchors 1919 Ad michel fortin propaganda copywriters board wsj dr sulo two young men anchoring milton erickson irwin frank kern
Category Archives: Egg Head Research
In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →
Found this great site where the world’s most renowned scientists and researchers were asked the following question this year:
The Edge Annual Question — 2008
“When thinking changes your mind, that’s philosophy.
When God changes your mind, that’s faith.
When facts change your mind, that’s science.
WHAT HAVE YOU CHANGED YOUR MIND ABOUT? WHY? Continue reading →