Random Covert Poetryperceptual character copywriters board NLP michel fortin frank kern persuasion heuristics alfred korzybski virginia satir Forging Ahead In Business mental architecture pitch wall street journal 2 men ad kahneman Neuro Linguistic Programming civil war 2 men ad wall street journal hypnosis Bruce Barton anchoring John Grinder copywriting history influence techniques Alexander Hamilton Institute Modern Business Course value milton erickson propaganda gregory bateson character creation anchors 1919 Ad two young men irwin frank kern wsj richard bandler dr sulo christopher tomasulo copywriting salty droid
Category Archives: Egg Head Research
In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →
Found this great site where the world’s most renowned scientists and researchers were asked the following question this year:
The Edge Annual Question — 2008
“When thinking changes your mind, that’s philosophy.
When God changes your mind, that’s faith.
When facts change your mind, that’s science.
WHAT HAVE YOU CHANGED YOUR MIND ABOUT? WHY? Continue reading →