Category Archives: Egg Head Research

Cialdini Social Proof or Hotchkiss Imitative Suggestion?

In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading

Posted in Cialdini, Classics, Covert Hypnosis, Covert Marketing, Covert Persuasion, Egg Head Research, George Burton Hotchkiss, Hypnosis, Hypnotic Phenomena, Imitative Suggestion, Mind Control, Persuasive Techniques, Robert Cialdini, Social Psychology | Tagged , , , , , , , , , , , , , , , , , , , | 8 Comments

"[A] feast of egg-head opinionating!"

Found this great site where the world’s most renowned scientists and researchers were asked the following question this year:

The Edge Annual Question — 2008

“When thinking changes your mind, that’s philosophy.
When God changes your mind, that’s faith.
When facts change your mind, that’s science.

WHAT HAVE YOU CHANGED YOUR MIND ABOUT? WHY? Continue reading

Posted in Egg Head Research, Social Psychology | Tagged , , | Leave a comment