Category Archives: Covert Marketing

Cialdini Social Proof or Hotchkiss Imitative Suggestion?

Posted on November 4, 2010 by Christopher Tomasulo

In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading →

Posted in Cialdini, Classics, Covert Hypnosis, Covert Marketing, Covert Persuasion, Egg Head Research, George Burton Hotchkiss, Hypnosis, Hypnotic Phenomena, Imitative Suggestion, Mind Control, Persuasive Techniques, Robert Cialdini, Social Psychology | Tagged , , , , , , , , , , , , , , , , , , , | 8 Comments

Frank Kern’s Character

Posted on August 17, 2010 by Christopher Tomasulo

Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading →

Posted in Ad Men, Covert Marketing, Perceptual Character | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment