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Category Archives: Cialdini
Cialdini Social Proof or Hotchkiss Imitative Suggestion?
In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading
Posted in Cialdini, Classics, Covert Hypnosis, Covert Marketing, Covert Persuasion, Egg Head Research, George Burton Hotchkiss, Hypnosis, Hypnotic Phenomena, Imitative Suggestion, Mind Control, Persuasive Techniques, Robert Cialdini, Social Psychology
Tagged advertising copy, baltasar gracian, baltasar gracian y morales, cues, george burton hotchkiss, heuristics, hypnosis, hypnotic session, hypnotic trance, imitative suggestion, non-verbal suggestions, perceived value, perception of value, pricing, social proof, Stanley Milgram, suggestion, suggestion by action, value, value creation
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