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Category Archives: Ad Men
Dr. Seuss – Advertising Genius
Learn about Roy Williams concept of “Seussing” and how you can use it to turn advertising from boring and bland to exciting and unique. Also find out about a boatload of Dr. Seuss illustrated ads that you can add to your swipe file. Continue reading →
Posted in Ad Men, How To Influence People, Persuasive Techniques
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Tagged dr seuss, roy williams, seussing, wizard of ads
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4 Comments
Bill Bonner’s Daily Reckoning Video Sales Letters
The ads that The Daily Reckoning and other Agora publications run have changed their advertising format. Will the new format sell as much as the old? Continue reading →
Posted in Ad Men, Monthly Update, Sales Pitch
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Tagged agora, bill bonner, copywriting, daily reckoning, the daily reckoning, video sales letter, william bonner
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21 Comments
The Greatest Ad Swipe Ever – Martin Conroy’s Inspiration
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
Posted in Ad Men, Classic Advertisements, Classics, George Burton Hotchkiss, Persuasive Writing
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Tagged 1919 Ad, 2 men ad, Alexander Hamilton Institute, Bruce Barton, civil war, civil war ad, copywriting, copywriting history, correspondence schools, dramatic copy, Forging Ahead In Business, martin conroy, Modern Business Course, most mailed sales letter, sales letter, swipe files, two men ads, two young men, wall street journal, wall street journal 2 men ad, wall street journal two men ad, wsj
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25 Comments
Frank Kern’s Character
Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading →
Posted in Ad Men, Covert Marketing, Perceptual Character
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Tagged acting, building trust, character creation, christopher tomasulo, copywriters board, covert marketing, creating a character, frank kern, heath ledgers, influence, irwin frank kern, kern, lords of dogtown, marcel proust, marketing, mass control, michel fortin, perceptual character, perceptual difference, perspective, persuasion, persuasion through character, propaganda, surf boards, target audience
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1 Comment
A Forerunner to the Wall Street Journal’s "Two Young Men" Ad
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
Continue reading →