Random Covert Poetrypersuasion gregory bateson anchoring irwin frank kern hypnosis two young men kahneman John Grinder mental architecture pitch copywriting influence techniques salty droid richard bandler virginia satir copywriting history 1919 Ad dr sulo perceptual character wall street journal 2 men ad Alexander Hamilton Institute civil war character creation anchors christopher tomasulo Neuro Linguistic Programming Bruce Barton frank kern copywriters board value alfred korzybski Modern Business Course wsj Forging Ahead In Business 2 men ad michel fortin NLP propaganda milton erickson heuristics wall street journal
Category Archives: Ad Men
Learn about Roy Williams concept of “Seussing” and how you can use it to turn advertising from boring and bland to exciting and unique. Also find out about a boatload of Dr. Seuss illustrated ads that you can add to your swipe file. Continue reading →
The ads that The Daily Reckoning and other Agora publications run have changed their advertising format. Will the new format sell as much as the old? Continue reading →
Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →
Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading →
From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters. Not only did we exchange great ideas but also great finds. In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.
This ad was printed in 1919.
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