Category Archives: Ad Men

Dr. Seuss – Advertising Genius

Learn about Roy Williams concept of “Seussing” and how you can use it to turn advertising from boring and bland to exciting and unique. Also find out about a boatload of Dr. Seuss illustrated ads that you can add to your swipe file. Continue reading

Posted in Ad Men, How To Influence People, Persuasive Techniques | Tagged , , , | 5 Comments

Bill Bonner’s Daily Reckoning Video Sales Letters

The ads that The Daily Reckoning and other Agora publications run have changed their advertising format. Will the new format sell as much as the old? Continue reading

Posted in Ad Men, Monthly Update, Sales Pitch | Tagged , , , , , , | 22 Comments

The Greatest Ad Swipe Ever – Martin Conroy’s Inspiration

Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading

Posted in Ad Men, Classic Advertisements, Classics, George Burton Hotchkiss, Persuasive Writing | Tagged , , , , , , , , , , , , , , , , , , , , , | 27 Comments

Frank Kern’s Character

Frank Kern went business-mano to surfboard-daddy-o in an overnight transformation that enabled him to cash in for millions of dollars. What happened and why did he create this virtual or perceptual character for himself? Read this article to understand character creation and Dr. Sulo’s concept of the Perceptual Character. Continue reading

Posted in Ad Men, Covert Marketing, Perceptual Character | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

A Forerunner to the Wall Street Journal’s "Two Young Men" Ad

From 1999 till 2005 I ran a discussion group with many of today’s top marketers and copywriters.  Not only did we exchange great ideas but also great finds.   In 2003 I happened upon what seemed to be a predecessor of the “Two Young Men” ad that the WSJ has consistently used.

This ad was printed in 1919.
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Posted in Ad Men, Classic Advertisements | Tagged , , , , , , , , , , , , | 1 Comment