I know using video for Internet sales letters is all the craze right now and I agree video is the way of the future. So while I was reading Bill Bonner’s “The Daily Reckoning” yesterday I clicked on a link and I wasn’t surprised to find a video starting.
Here’s what did surprise me…
The video was cheesy. It’s merely someone reading (in an obvious “I’m reading” way) a sales letter that someone else had written. The “someone” doing the reading was the editor of the financial newsletter being advertised. They read the letter and a “video” – consisting of text only – ran on the screen while the reader droned on. I asked myself – “Is that really video or just an audio of someone reading a script with some text on the screen to fool people into thinking it’s a video?”
I know. I know. It doesn’t need to be high tech to sell. But I really didn’t find this sales format appealing or convincing. I’ve been involved in telemarketing for nearly two decades and I have an ear for when it sounds like someone is reading a script BUT you don’t even need my special hearing ability when it comes to this video. It’s obvious the guy is reading and it’s distracting.
I clicked on another link in the Daily Reckoning…
I went back to a few past issues…
Now I’m wondering… Is this really working for them?
Knowing that Agora is a powerhouse in direct response marketing I have to ask myself … Would they be doing this if it isn’t making money?
I want to answer “no” but I don’t know.
I do know that I couldn’t make it through more than 2 minutes of any of the videos I watched. I don’t even know what happens after you finish watching one of them. I did try to exit the browser on each of them and when I did the written sales letter pops up and you can read it, but by then I was worn out from listening to people that sound like amateur actors on their first audition for a voice over commercial.
I have watched the web sales presentation of Agora change through the years. First they did multi-page sales letters – where you would have to “click to go to next page.” Then they switched to one page sales letters where you clicked to go to an order form. Now they are moving to a “video” sales letter (really audio with text subtitles) with the written sales letter popping up after and then the order form.
I’m really interested in seeing how the new “video” format progresses.
What are your thoughts?
Here are some of the links from the last newsletter I got so you can judge for yourself:
The Daily Reckoning Video Sales Letter 1
The Daily Reckoning Video Sales Letter 3
Since I’m not sure how long the above links will be live (Agora does a lot of testing), you may want to subscribe to the Daily Reckoning for yourself http://dailyreckoning.com/
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