Author Archives: Christopher Tomasulo

About Christopher Tomasulo

At home Christopher Tomasulo is your average dad with three kids. However, here at Covert Comm he is known as “Doc Sulo” and he mind-warps crowds with a tiny flutter of his left hand. He clothespins ideas to unsuspecting gray matter. He speaks lemon-yellow words that splash into ear canals and squeeze themselves into refreshing influence lemonade. It has also been said he's half-way decent at making complex persuasion and influence techniques simple.

The Greatest Ad Swipe Ever – Martin Conroy’s Inspiration

Posted on September 13, 2010 by Christopher Tomasulo

Denny Hatch claims that the Wall Street Journal “Two Young Men” letter by Martin Conroy generated over $1 billion in revenues and ran for 28 years. Find out what ads Martin Conroy used as models to craft this powerhouse letter and how you can use the same source he used to become a great copy writer. Continue reading →

Posted in Ad Men, Classic Advertisements, Classics, George Burton Hotchkiss, Persuasive Writing | Tagged 1919 Ad, 2 men ad, Alexander Hamilton Institute, Bruce Barton, civil war, civil war ad, copywriting, copywriting history, correspondence schools, dramatic copy, Forging Ahead In Business, martin conroy, Modern Business Course, most mailed sales letter, sales letter, swipe files, two men ads, two young men, wall street journal, wall street journal 2 men ad, wall street journal two men ad, wsj | 26 Comments

The Key to Mastering Covert Persuasion is in Your Big Left Toe

Posted on August 27, 2010 by Christopher Tomasulo

When was the last time you thought about your big left toe before I just asked you to? Honestly. Probably when you stubbed it on something and started cursing and hopping around on one foot. When you stub your big left toe your attention and awareness moves to it immediately. Or maybe you had an ingrown toenail. There really aren’t too many other reasons that you would be thinking about it would there? Except… Continue reading →

Posted in Covert Persuasion, Mind Control | Tagged awareness test, awareness test video, big left toe, big left toe method, directing attention, directing awareness, dr sulo, influence techniques, monkey business illusion, moving minds, persuasion, stepped awareness | 6 Comments

Propaganda – Word Play

Posted on August 27, 2010 by Christopher Tomasulo

A look at the origins of the word Propaganda and other words that are related to it. Tracing the meaning of these words allows for a true understanding of the word Propaganda and what it’s designed to do. Continue reading →

Posted in Authority, Cialdini Six, Crowd Control, Propaganda, Word Origins | Tagged authority, belief, catholic church, definition of faith, definition of propaganda, George Orwell, graft, grift, political control, propaganda, propagate the faith, richard bandler, roman catholic church, testimony, use of authority to persuade, what is propganda, word origins of propaganda | 2 Comments

“Obi-Wan never told you what happened to your father…”

Posted on August 24, 2010 by Christopher Tomasulo

July thru August 2010 monthly report on articles of interest on persuasion and influence across the Internet. This month’s articles have a Star Wars theme. Continue reading →

Posted in Monthly Update, Perceptual Character | Tagged aristotle, brian clark, character creation, copyblogger, dark side, darth vader, ethos, frank kern, hypnotic regression, internet marketing syndicate, irwin frank kern, obi wan, obi wan kenobi, perceptual character, peter shallard, plot twist, reason why, reason why advertising, salty droid, star wars, syndicate | 4 Comments

Appealing to Hidden Wants, Taboo Needs and Secret Desires

Posted on August 19, 2010 by Christopher Tomasulo

Take a quick glance around your house or in your driveway (or your neighbor’s driveway) and it quickly becomes clear that we do not just buy things for utility. If we just needed a vehicle to get to our job 10 miles a way, a $1,200 moped would do just as well as a $30,000 Lexus or a $120,000 Porsche. Continue reading →

Posted in Covert Persuasion, Hidden Wants and Secret Desires, Hypnosis, Hypnotic Phenomena | Tagged accelerated persuasion, anchors, associations, buying trance, copywriters board, copywriting, copywriting seminar, copywriting tips, dark side patterns, dark side persuasion, david deangelo, desires, eben pagan, gary halbert, gary halbert seminar, harlan kilstein, headline writing, hypnosis, hypnotic phenomenon, influence techniques, J.P. Morgan quote, john caples, justification, kenrick cleveland, Mark Twain quote, michel fortin, monsters and magical sticks, Neuro Linguistic Programming, NLP, no such thing as hypnosis, persuasion, persuasion techniques, reasons for buying, richard bandler, ross jeffries, sales appeal, sales hook, sales triggers, secret desires, steven heller, taboo, terry steele, Tested Advertising Methods, triggers, unconscious | 1 Comment