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Author Archives: Christopher Tomasulo
Cialdini Social Proof or Hotchkiss Imitative Suggestion?
In 1924 a George Burton Hotchkiss copywriting book suggests that people use social proof in ad copy but calls it “imitative suggestion”. Are imitative suggestion and social proof the same and are they a form of hypnosis? Continue reading
Posted in Cialdini, Classics, Covert Hypnosis, Covert Marketing, Covert Persuasion, Egg Head Research, George Burton Hotchkiss, Hypnosis, Hypnotic Phenomena, Imitative Suggestion, Mind Control, Persuasive Techniques, Robert Cialdini, Social Psychology
Tagged advertising copy, baltasar gracian, baltasar gracian y morales, cues, george burton hotchkiss, heuristics, hypnosis, hypnotic session, hypnotic trance, imitative suggestion, non-verbal suggestions, perceived value, perception of value, pricing, social proof, Stanley Milgram, suggestion, suggestion by action, value, value creation
8 Comments
Salty Droid Clone Wars+Frank Kern Stealth Sell+Illiterate in the USA
October monthly update that includes a story on how the massive success of the Salty Droid blog has spawned a bunch of clones that make a mockery of the robot. Also how a motivational blog post by Frank Kern is really a disguised pitch. And finally some feedback I received on the Bill Bonner Video Sales Letter Post. Continue reading
The Sales Pitch Plus Four Other Pitches Every Persuader Must Master
The sales pitch is used in every medium. Newspaper advertisements + radio ads with immediate calls to action, late night TV infomercials and door-to-door salesmen all use a sales pitch to sell their goods. This article defines the sales pitch and contrasts it with 4 other types of pitches that you can use to persuade and influence. Continue reading
Posted in Persuasion, Sales Pitch
Tagged "pitch the pitch" pitch, action pitch, appointment pitch, definition of pitch, definition of sales pitch, expectation pitch, mental architecture pitch, perception pitch, power of the pitch, sales pitch, the sales pitch, what is a pitch, what is a sales pitch
4 Comments